March 23rd, 2011 • Posted by Seth Gardenswartz • Permalink
For all of use that have been saying Groupon is a fad, we now have some numbers that may support our forecast. TechCrunch reports that Groupon's estimated US sales are down 30% for February as compared their previous high in January.
The question is why? Erick Schonfeld wonders if its a response to their taste-free superbowl ads or just a post holiday breather. I think there is a different, more fundamental explanation: US businesses have gotten smart about Groupon's business model and are looking for better ways to grow their businesses. I guess we have Groupon to thank for yet another lesson installment of "if is sounds to good to be true, look for the catch."