November 16th, 2012 • Posted by Rachel Prewitt • Permalink
Is your restaurant on Facebook? If not,
it really should be, and here are six reasons why:
Creating a Facebook account will
strengthen your restaurant's online presence. Search engines, like
Google, will find your website and any other links on your Facebook
page and then they will index your website into their databases,
driving more traffic to your business, website and blog.
Your customers and their friends
are on Facebook, and Facebook is your direct line to them. With more
than 500
million mobile users and 901 million monthly active users,
Facebook can also help you gain potential new customers and widen
your audience.
Instead of talking at your
customers through television commercials, radio advertisements, and
other traditional media, Facebook gives your business the
opportunity to talk with your customers. You can have a
conversation with them, ask and answer questions, and find out what
they like and don’t like. They can leave a message on your wall,
send you a private message and share your content with their
friends—a.k.a. free publicity!
Facebook can help drive brand
loyalty. Since the average Facebook user spends 7
hours, 45 minutes and 49 seconds logged on per month,
restaurants have the chance to integrate their brand into their
followers’ daily lives by posting meaningful content, answering
question and engaging in conversations online to gain their trust.
In fact, 53%
of Americans who follow their favorite brands in
social media are more loyal to those brands.
If you’ve thought about setting
your restaurant up on Facebook, chances are your competitors are
already there. As a society, we have entered the social era. Don’t
miss your chance to engage in the conversation and develop those
relationships.
It’s free and easy. It doesn’t
cost a dime to join Facebook and you don’t need any special
knowledge of HTML, Photoshop or any other software to effectively
engage your audience. Plus, CoverBoom makes it even easier for
restaurants to use Facebook by automatically generating social media
posts with your Email Marketing, Special Events, blog posts and
special offers, so you can effortlessly engage your followers with a
steady flow of social media posts all year long.
Creating a Facebook account for your
restaurant will not only demonstrate that you're cutting edge, it’ll
show that you care for your customers and that you want to engage
with them. If you’re unsure about how to get the Facebook ball
rolling, give us a call at (888) 940-0451 and we’ll be more than
happy to help.
