December 14th, 2012 • Posted by Stephany Toman • Permalink
CoverBoom will provide customer support on Monday, December 24th, from 8 a.m. - 3 p.m. Mountain. We will be closed on Christmas Day.
We will also provide customer support on New Year's Eve, from 8 a.m. - 3 p.m. Mountain.
We wish you and yours a joyous, safe holiday filled with deliciousness in many forms!
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December 11th, 2012 • Posted by Stephany Toman • Permalink
"Restaurant sales may increase for a fourth straight year,
reaching $660 billion in 2013, 3.8 percent higher than in 2012,
the Washington-based trade group said today in an e-mailed
report. Employment in the industry may rise at a 2.4 percent
rate next year, outpacing the associationís projected 1.5
percent gain in national employment, according to the report.
Restaurants may employ 13.1 million people in the U.S. next
year, representing 10 percent of the countryís workforce." [Bloomberg writer Whitney McFerron]
These projections make us anticipate 2013 with a positive attitude, don't they?
Like most predictions, there is a little more to consider, as well.
QSRweb.com had more to say. It turns out a lot of the gift sales that happen in the restaurant market happen in quick serve, and as this article points out, not just quick serve, but McDonald's.
So how do you compete?
Be unique. Be your bad self in all ways. Sell beautiful, branded Instant Gift Certificates on your website, which you keep fresh and current, 24/7. Send creative, effective email campaigns. Write engaging blog content, and nurture your social media presence.
Consistent, thoughtful marketing will go a long way to engaging your diners well before, and long after, they've enjoyed your offerings in house.
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November 16th, 2012 • Posted by Rachel Prewitt • Permalink
Is your restaurant on Facebook? If not,
it really should be, and here are six reasons why:
Creating a Facebook account will
strengthen your restaurant's online presence. Search engines, like
Google, will find your website and any other links on your Facebook
page and then they will index your website into their databases,
driving more traffic to your business, website and blog.
Your customers and their friends
are on Facebook, and Facebook is your direct line to them. With more
million mobile users and 901 million monthly active users,
Facebook can also help you gain potential new customers and widen
Instead of talking at your
customers through television commercials, radio advertisements, and
other traditional media, Facebook gives your business the
opportunity to talk with your customers. You can have a
conversation with them, ask and answer questions, and find out what
they like and donít like. They can leave a message on your wall,
send you a private message and share your content with their
friendsóa.k.a. free publicity!
Facebook can help drive brand
loyalty. Since the average Facebook user spends 7
hours, 45 minutes and 49 seconds logged on per month,
restaurants have the chance to integrate their brand into their
followersí daily lives by posting meaningful content, answering
question and engaging in conversations online to gain their trust.
In fact, 53%
of Americans who follow their favorite brands in
social media are more loyal to those brands.
If youíve thought about setting
your restaurant up on Facebook, chances are your competitors are
already there. As a society, we have entered the social era. Donít
miss your chance to engage in the conversation and develop those
Itís free and easy. It doesnít
cost a dime to join Facebook and you donít need any special
knowledge of HTML, Photoshop or any other software to effectively
engage your audience. Plus, CoverBoom makes it even easier for
restaurants to use Facebook by automatically generating social media
posts with your Email Marketing, Special Events, blog posts and
special offers, so you can effortlessly engage your followers with a
steady flow of social media posts all year long.
Creating a Facebook account for your
restaurant will not only demonstrate that you're cutting edge, itíll
show that you care for your customers and that you want to engage
with them. If youíre unsure about how to get the Facebook ball
rolling, give us a call at (888) 940-0451 and weíll be more than
happy to help.
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