August 30th, 2011 • Posted by KitKat • Permalink
Restaurants need actionable Facebook tips so they can be more successful using the social media tool that boasts over 700 million users. It really comes down to implementing customer service best practices online and leveraging them so your community can witness your responsiveness and social digital savvy.
“We never want to delete any negative reviews,” says Ashley Tyson, social media manager at 4Food. In fact, 4Food streams all @-mentions on a 240-square-foot media wall inside the restaurant. “Nobody expects a restaurant to always be perfect, but an honest response and quick offer to resolve the situation is what differentiates a good restaurant from a bad one.” Above, you’ll see that when Judy complained about a wrong order at her local Jimmy John’s, the company showed initiative and replied with an email address and a willingness to work hard to regain trust." Mashable, 13 Best Practices for Restaurants on Facebook.
Take a moment to read the article in full, here are some of the key takeaways:
- Use posted negative reviews to show your community that you respond quickly to their concerns.
- Restaurants can leverage their ability to showcase food by creating content about cooking techniques, recipes and communicate the origin of specific dishes.
- Get creative and let fans into your kitchen for short video demonstrations.
- Share other content written about your restaurant.
- Don't give too much away.
Many restaurants are not currently taking advantage of the power of social media. If it's used correctly it can be a fantastic opportunity to build a solid fan base and increase restaurant revenue.