CoverBoom's Blog

New Marketing vs Old - You're Your Own Publisher Now

March 21st, 2013 • Posted by Stephany Toman • Permalink

Spending big money on splashy, flashy ads in print publications and local media has become a less than stellar way to get the word out about your restaurant. Returns on big spending have declined dramatically in recent years, which means you need to aggressively pursue other options.

What does that look like to you? Well, you need to use less expensive, more expansive ways of distributing your message, for one. That means harnessing the power of your website, email, mobile, and social media like Facebook and Twitter.

If you create one thoughtful article on your blog, and a snippet of that article appears on your website and piques the interest of your website visitors, and that same article gets rolled into an email that is sent out to your audience, and size appropriate snippets appear on Facebook and Twitter, then you've accomplished a great deal. Easily. And the cost? Minimal.

Now imagine how effective consistent, creative emails, blog posts, social media interactions and an ever-current website factor into that equation. Big reach with modest effort is at your fingertips with your CoverBoom service, so spend a little time creating some good content using tools you already have, and enjoy the results.

Your diners are spending more time online, and mobile, and on social media, than ever before. They're engaging on many levels with the businesses they frequent, yours included. They're looking for interesting information, occasionally a good deal, and mostly to be reminded why they choose you over competition time and again.

Questions? Give us a call! We're always here to help, and to provide ideas and support to help you get the most out of your marketing.  CoverBoom also provides services to write it all for you - a way to generate big interest and we do all the work for you! 


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