July 8th, 2011 • Posted by KitKat • Permalink
Consumers and
businesses are using social media to share information and engage with their
community at an exponential rate. We know that top independent restaurants are
leveraging CoverBoom's built-in social media tool to take advantage of social
sharing and maximize their reach as part of an overall integrated marketing
strategy.
Facebook CEO,
Mark Zuckerberg, recently revealed that online sharing is growing at an
exponential rate, a record 4 billion shares every day on Facebook.
750 million
Facebook users spend more time on the site and each user shares twice as much
as they did last year with approximately 2 billion shares per day in 2010 and 4
billion per day in 2011. Does that mean there will be 8 billion shares per day
in 2012?
Restaurants must
shift their thinking and learn to promote their business in a social way and it
must tie-in and enhance their overall marketing strategy. Facebook is the place
for sharing experiences, ideas and suggestions with friends and family. If your
restaurant is not actively participating in that dialogue it will be marginalized.
It has never
been more important for restaurants to take part in the social sharing and that
means doing more than using social media as a means to disseminate your latest
offer or promotion. You must effectively communicate value while engaging in a
way that persuades your clients to interact with your restaurant brand.
How to Share on Facebook:
-
Create a social media schedule by picking an
independent restaurant industry topic that would be interesting to your clients
each month (not a promotion but a topic).
-
Look online for relevant articles, video, images,
opinions or your own original blog articles to post to Facebook and Twitter.
-
Use CoverBoom to schedule multiple social media posts
in advance.
-
Next, highlight a menu item or a restaurant event that
will complement your monthly topic.
-
Ask for feedback and respond to comments in a timely
manner.
Congratulations,
you have just created the base of a social media strategy for your restaurant.
